McLuhan is proving more prescient every year.

The message in social media is getting smaller and smaller.

Reduced until it disappears, all that will be left are pigeons pecking at micro-kernels of attention. The software needed to implement this pecking environment will disappear too, into this incredible thing we call the cloud.

Warhol was right too, everyone is famous for 15 minutes, only that's growing smaller too, probably more than he imagined.